Your questions, answered.

EntrepreneurTraits is a personality assessment tool grounded in published academic research. It measures 8 entrepreneurial personality dimensions using 115 weighted questions, delivering a radar chart and personalised AI-written analysis to help you understand your entrepreneurial profile.

Approximately 12 minutes for the full 115-question assessment. There is no time limit — you can go at your own pace. We recommend answering instinctively rather than deliberating at length over each question.

No. There are no right or wrong answers. The assessment measures who you are, not who you wish you were. The most useful profiles come from honest, spontaneous responses. Answering the way you think an entrepreneur "should" answer will produce a less accurate — and less useful — result.

You receive an email containing: (1) your radar chart showing percentage scores across all 8 dimensions, (2) a personalised AI-generated written analysis interpreting your unique profile, and (3) context explaining each dimension and what it means for your entrepreneurial journey.

Yes. The assessment is available in English, Spanish, French, Portuguese, Mandarin, Japanese, Korean, Arabic, and Hindi. Select your preferred language from the menu before beginning the assessment.

Yes. $5 USD, one time. No subscription is created. No recurring charge. No fine print. Your card is charged once and that is the end of the financial relationship. You get your results and they're yours permanently.

All major credit and debit cards (Visa, Mastercard, American Express, Discover), Apple Pay, Google Pay, and a range of local payment methods depending on your country — all handled securely by Stripe.

Because results are generated and delivered immediately upon completion, we are unable to offer refunds once the assessment has been submitted. If you experienced a technical problem that prevented you from completing the assessment, please contact us and we will resolve it.

We collect your email address (to send you results), your assessment responses (to calculate your profile), and standard analytics data (page visits, device type — anonymised). We do not collect payment details — those are handled entirely by Stripe and never touch our servers.

No. Your individual assessment responses and results are never sold, shared, or licensed to any third party. Aggregated, fully anonymised data may be used for ongoing academic research — but this never includes any personally identifiable information.

No. EntrepreneurTraits is not a psychological diagnosis, psychiatric evaluation, medical device, or therapeutic recommendation of any kind. It is a self-reflection tool — a structured mirror. Results should be interpreted as insight into your personality tendencies, not as clinical assessments or definitive labels.

Absolutely not. No personality assessment can predict or guarantee success in any domain. EntrepreneurTraits helps you understand personality tendencies that are associated with entrepreneurial behaviour — but entrepreneurial success depends on many factors including circumstances, timing, market, execution, and luck that no test can measure.

We recommend treating your results as one input among many — a useful conversation starter with yourself, a mentor, or a coach. Do not use your profile as the sole basis for major career, business, or personal decisions. The assessment is designed to provoke useful reflection, not to dictate direction.

Self-report assessments can be affected by how we see ourselves versus how we actually behave. If results surprise you, that itself may be informative. Consider discussing your results with someone who knows you well — sometimes the most useful results are the unexpected ones. If you believe a technical error occurred, contact us.